About Us

 If you're looking for a dedicated team of eye care professionals to help you with your vision needs, visit the licensed and certified optometrist at Eyewear Express. We've been providing quality eye care for over 30 years, so you can trust us to take the absolute best care of your eyes.

Experienced Staff

Relax under the care of board-certified professionals when you choose Eyewear Express for your vision needs. We have three board-certified opticians on staff, led by optometrist Dr. Jeff Williquette. Customer satisfaction is of the utmost importance to co-owner and manager Sharon Hull so that you can count on our friendly and experienced team for the quality care you won't find anywhere else.

To schedule an appointment, call (715) 365-1515!


Fast, Efficient Services



We won't keep you waiting at Eyewear Express. All of our outstanding services are done quickly and efficiently and will cause minimal disruption to your busy schedule. We offer same-day services on most prescriptions, thorough eye exams for the entire family, and friendly services that make "going to the eye doctor" a stress-free experience.

We Accept Multiple Insurance Plans

  • VSP (Vision Service Plan)
  • Eyemed
  • Security Health Plan
  • UHC (United Health Care)
  • Cigna
  • Medicare
  • Medicaid - Forward Health
  • Superior Vision
  • NVA (National Vision Administrators)
  • Spectara
  • Managed Health
  • Humana
  • WPS (Wisconsin Physicians Service)
  • FCP (Forest County Potowatomi)

Eyewear Express is locally owned and operated in Rhinelander, WI. Call (715)-365-1515 to learn more about our services!

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