Clear Vision. Exceptional Care.
Eye Exams, Designer Eyewear & Contact Lenses You Can Trust.
Expert Vision Care & Eyewear Services in Rhinelander, WI
Good vision is essential for every part of daily life, from reading a menu to driving safely at night. At Eyewear Express, we understand that many people put off regular eye exams until problems become obvious. That’s why our practice focuses on preventative, thorough care to keep your eyes healthy and your vision sharp. Serving Rhinelander and the surrounding Northwoods communities, we are a locally owned and operated practice with over 30 years of experience providing professional, personalized eye care services. Our team is passionate about helping you see clearly and enjoy life without visual limitations.
Eye Care Services
Eye Exams
Comprehensive vision assessments performed by licensed optometrists to check eye health and visual acuity and prescribe corrective lenses if needed.
Eyeglasses / Designer Frames / Eyewear
A wide selection of glasses in various styles, colors, and designer brands to fit vision needs and personal style.
Contact Lenses
Soft, rigid, or specialty lenses that correct vision without the use of glasses, including colored and multifocal options.
Eyewear Repairs & Adjustments
Services to repair or adjust glasses frames, replace lenses, and ensure proper fit and comfort.
Eyewear Repairs & Adjustments / Frame repair / Lens replacement
Services to repair or adjust glasses frames, replace lenses, and ensure proper fit and comfort.
Eye Exams & Eyewear for the whole family
Vision services and eyeglasses specifically tailored for the whole family, including eye exams and frame selection suitable for kids.
Fashion & Style Guidance / Frame Styling Assistance
Expert advice on selecting frames and lenses to complement personal style, face shape, and lifestyle.
Serving Rhinelander, WI
Focus on providing services to Rhinelander and surrounding Northwoods communities, emphasizing local accessibility.
Discount Programs (Military, AAA, AARP, etc.)
Offers for eligible customers that provide reduced pricing on services or eyewear.
Contact Information / Phone / Fax / Email / Business Hours
Provides multiple ways to contact the business and clearly communicates operating hours.
Protect Your Vision, Protect Your Life
Regular eye care goes beyond just keeping your vision clear; it supports overall health and quality of life. Healthy eyes help prevent accidents, improve productivity, and reduce headaches and eye strain. Early detection of eye conditions like glaucoma, cataracts, or macular degeneration can preserve sight and prevent long-term damage. Investing in routine exams and proper eyewear ensures you enjoy life with sharp vision, comfort, and confidence every day.
Why Choose Eyewear Express
Choosing an eye care provider is about trust, experience, and attention to detail. At Eyewear Express, we bring all of these qualities to every appointment:
- Over 30 years of hands-on experience providing eye care and vision services.
- A locally owned and operated practice committed to supporting the Rhinelander community.
- Friendly, knowledgeable staff who prioritize your comfort, satisfaction, and clear understanding of your eye health.
- Flexible scheduling with walk-ins welcome during regular business hours and after-hours appointments available by request.
Our focus is on delivering exceptional service with a personal touch so that every patient feels confident and cared for.
Serving Rhinelander & Surrounding Communities
Eyewear Express proudly serves Rhinelander as well as nearby communities including Iron Mountain, Iron River, and Merrill, Wisconsin. Our convenient location and approachable staff make it easy for families throughout the Northwoods to receive high-quality eye care and access a wide range of stylish eyewear options.
Schedule Your Visit Today
Invest in your vision and enjoy the confidence of seeing clearly. Contact Eyewear Express at (715) 365-1515 to schedule an eye exam, learn more about our designer eyewear, or discover our current discounts for seniors, military members, AAA, and AARP. Walk-ins are welcome Monday through Friday from 8:00 am to 5:00 pm, and after-hours appointments are available by request.
From comprehensive eye exams to fashion-forward glasses and lenses, our goal is to provide professional, reliable, and personalized vision care. Discover why generations of families trust Eyewear Express in Rhinelander, WI, to help them maintain healthy, clear vision and look their best every day.
Wonderful experience. Hard working ladies, every single one of them, and so friendly. I would recommend this place to anyone (and I can be a bit picky at times 😉😊) Thank you for great service, you are appreciated 👏 …
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Rebecca G.
Had a wonderful visit with the staff and virtual visit with a provider. Great system, efficient and everything was great. Highly recommend - I don't have any issues with the telehealth option. Rural areas have a tough time obtaining docs, and this is a wonderful option. Very impressed!!
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Gina C.
This place has the best price for an eye exam in all of minocqua and rhinelander! The doctor was so nice and helpful for a first timer, so we’re the ladies in the front. Definitely using this place as my eye care center!
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hannah g.
Stopped in because I broke a bow on the glasses I had purchased here. They found a new bow for me and I was on my way within 5 minutes. So very happy with their service.
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Dizzy D.
Excellent service!! Dr was great. Office exceptional!! They are my to go place for glasses!
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Michelle S.
Don’t wait to protect your vision. Call Eyewear Express at (715) 365-1515 or book an appointment online to experience expert care and quality eyewear in Rhinelander, WI.
