Eyeglasses & Designer Frames in Rhinelander, WI
Comprehensive Eyeglasses Services
At Eyewear Express, we provide a full range of eyeglass services designed to meet all your vision needs. Whether you require a new pair of glasses, an adjustment to an existing frame, or a complete repair, our experienced team is ready to assist. With over 30 years of experience serving Rhinelander and surrounding communities, we pride ourselves on delivering efficient, professional, and personalized eye care solutions.
Our on-site lab allows us to provide quick turnaround on most prescriptions, helping you receive your new glasses with minimal wait time. From lens replacements to frame adjustments, our services are tailored to ensure your eyewear fits comfortably and enhances your vision.
Eyeglass Repairs and Adjustments
- Frame repair
- Frame adjustment
- Lens replacement
- Lenses while you wait
- Bifocals and progressive lenses
Our team can address any issues with your current eyewear, providing precise repairs and adjustments to restore comfort and performance. Having an in-house lab means we can handle most repairs on-site, reducing the need for lengthy wait times.

Large Selection of Designer Frame
Selecting the perfect eyeglass frame can significantly enhance your appearance and boost your confidence. At Eyewear Express, we provide a wide and diverse selection of designer brands and styles to suit every preference. Whether you’re drawn to timeless, classic frames that elegantly complement your facial features or bold, modern colors that make a standout statement, our collection has something for everyone. With options designed to fit a variety of tastes, lifestyles, and budgets, you can find eyewear that not only reflects your personality but also meets your vision needs with comfort and style.
Our selection includes top-quality brands such as

Juicy Couture

Oakley
Coach
Scott Harris
Klik
Fysh
Fossil
Chesterfield
Harley Davidson
Dragon
Nike
Elle
Nautica
DKNY
Juicy Couture
Oakley
Coach
Whether shopping for a timeless look or something trendy, our friendly staff will help you find the perfect match for your face shape and lifestyle.
Bifocal and Progressive Lens Solutions
At Eyewear Express, we’re dedicated to helping you see clearly at every distance with high-quality bifocal and progressive lenses. These advanced options allow you to transition smoothly between near and far vision without the need for multiple pairs of glasses. Whether you’re reading, driving, or using digital devices, our expertly crafted lenses provide clarity and comfort throughout your day. Our team can guide you in selecting the right lens design to fit your lifestyle, ensuring sharp vision and a natural viewing experience.
Insurance Plans Accepted
Eyewear Express works with multiple insurance providers to make your vision care more accessible. We accept the following plans:
- VSP (Vision Service Plan)
- Eyemed
- Security Health Plan
- UHC (United Health Care)
- Cigna
- Medicaid – Forward Health
- NVA (National Vision Administrators)
- Spectera
- Managed Health
- Humana
- FCP (Forest County Potawatomi)
- And More...
Our staff is happy to help you verify your coverage and maximize your benefits, ensuring you receive quality eyewear at the best possible value.
Why Choose Eyewear Express
Over 30 years of experience serving Rhinelander and surrounding communities
Fast, efficient services with an on-site lab
Wide selection of designer frames
Personalized attention from friendly, skilled professionals
Special discounts to make eyewear affordable
Multiple insurance plans accepted for your convenience
Eyewear Express is locally owned and operated, with a dedicated team that treats every client like family. We combine experience, precision, and care to provide the best possible vision solutions for your everyday life.
Schedule Your Visit Today
Experience the difference with Eyewear Express. Whether you need a new pair of glasses, lens replacement, or frame adjustment, our team is ready to help. Call (715) 365-1515 today to schedule an appointment or walk in during business hours for immediate service.
Schedule your visit today and discover the perfect frames to elevate your style and vision!





